Go Nancy never imagined carry bag design Bagteria world of celebrities, such as Emma Thompson, Anggun, and daughter Zara Phillips. Because of a crush, Paris Hilton was willing to buy a bag display at New York Fashion Week.

Only a few products created by children of the nation that managed to penetrate the world market. One of them is labeled bag artificial Bagteria Nancy Go. Under the flag of PT metamorphosis Abadi, products that penetrate the upscale market on the world stage.

Bags Bagteria Nancy design results are different and classy. Prices exclusive bag of selected materials is between $ 1 million to tens of millions of dollars. Quality products are better known bag of celebrities and socialites of the world than at home.

Nancy's life story was nothing special. Women born January 6, 1963 was born and lived in Brazil until the age of six years, before moving to Jakarta. Since junior high, she hobbies knitting, embroidering, and sewing. "My friends say to me like an old woman," he said.

After high school, Nancy was not immediately continue studying. He spent eight years caring for his ailing father's stroke. Only in 1985, her passion for design, embroidery, and sewing distributed upon entering Susan Budiardjo Fashion College majoring in fashion design.

Grow his business instincts when attending college. When traveling abroad, he bought jeans, then sold in various bazaars with profits doubled. In 1992, he worked in British companies, Dotwell, as merchandisers. In 1998, he married and stopped working to better have plenty of time for family.

In 2000, started from a hobby of knitting and embroidery, Nancy fraudulent create a bag that he Bagteria Label brand. "I chose that name because it's funny. The hope for such bacteria outbreak, "he recalls. Capitalize USD 100 million, with her husband, Bert Ng, he established PT Metamofosa Abadi, and hired five employees.

Uniquely, the bag was not marketed in the country. Nancy realized, Indonesian people are still looking at the eyes of their own products, let alone a high-priced. "People Indonesia chose imported bags," he said.

Price Bagteria expensive bag because his essence is not arbitrary. In addition to embroidery techniques, lace, and hand-sewn sequins, knick-perniknya unique and exclusive. Call it, swarovski crystal, sterling silver, gold platted, the skin of fish from Iceland, ostrich leather (Ostrich), even ancient elephant ivory (mammoth) that are extinct. "I can direct mammoth ivory from Siberia, as a substitute for elephant ivory," he said.

Initially, Nancy targeting Hong Kong as Asia's fashion mecca. He is out of the stores offer bags creations. One time, Outpader Landtrover, owner of one store, like the bag design. He bought 50 units Bagteria bag. The bag was found selling fruit and finished among the upper lip Hong Kong.

Success in Hong Kong, Nancy directly penetrated Milan, Italy, still by way of door to door. "It turns out, tastes Bagteria Milan match," he said. Within a year, the bag is aligned with Louis Vuitton, Chanel, or Prada.

Seeing the success in Milan, Paris and other European countries, Nancy had penetrated the U.S. market. He diligently follow the exhibition, such as Fashion Week and Premiere.

In 2003, Nancy tried to market the famous Japanese strict about the quality of goods. After two years, finally there are importers who mempercaya Nancy product quality. Now, Japan into Asian countries with the highest Bagteria request.

Nancy more confident. Now, some 30 countries, including Arab Emirates, the market remains bag. That has not been able to penetrate just Australia. "Maybe the Australians are less concerned about fashion or taste is not in accordance with the design Bagteria," he argued.

Small local market

Working on the Indonesian market is the most recently he was doing. New shop opening at Plaza Indonesia in 2008. Nancy realized that her bag price of about USD 1 million to $ 8 million, even on top of USD 10 million for limited edition, can only reach certain circles. In fact, he considered, including the price that much cheaper. "Overseas, I raise the price to 2.5-fold," he said.

Although demand is limited, Nancy regard it is not a problem. "The important thing, I have a loyal customer of the socialite and mother of officials," he said. One of them, First Lady Ani Yudhoyono. Unfortunately, Nancy was reluctant to share about sales figures and turnover. He claimed the business and managerial affairs handed over to the husband.

Today, Nancy regularly release new designs per season. Each season, she produced 25 designs. To maintain exclusivity, each design only came out three series of colors, and each color is produced only 299 units worldwide.

The key to success is the consistency of his bag to maintain the uniqueness and quality of product. "It's important that the product can always be accepted in foreign countries," said Nancy.